Creative Brief

The History of Sexuality

The original author of the book, The History of sexuality, is Michel Foucault, but the client of the book cover design is Vintage/Pantheon Books. This company has been with AIGIA design for the past several years and entering into many of their design competitions. They design and redesigning books and book covers for authors and volumes.  The purpose or some might say the goal for this new series of book covers were to re illustrate an older series of books by Michel Foucault. I guess the results of how well the cover does on the book, the History of sexuality, will be measured on how many new copies of the book will be sold, but for every book sold all of the profit will not all be profit for the Vintage/Pantheon Books Company.

                A good target audience would be the young adults, it is meant to target interest into the book because it is a simple one image not too much and not plain either. The cover is simple colors of grayscale and a simple layout of rectangles.  The spring is the first they that draws your attention then next you are drawn to the authors name then last you read the title of the book which is to grab your attention and make you wonder even more. The whole hierarchy of the cover is to draw the attention of the audience and keep them interesting and looking into the book.      

                The original publications was in 1974, but then was republished in 1984, and the most resent publications was in New York City in 2010. My opinion is that comparing to the other design covers this this the most intriguing and the one most simple but not about a simple topic.