Higharchy critique

Timeline resources

Adobe Typekit; https://typekit.com/fonts?ims_login=1

Wikipedia; https://www.google.com/search?q=wikipedia&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=sb

 Encyclopedia of Britannica; http://www.britannica.com/EBchecked/topic/98016/William-Caslon


I had a hard time finding exactly what i wanted that matched up in a timeline; however i was able to come up with this timeline, it only covers two type faces, but it covers a few decades between the two. First i chose Caslon on the time line i have Adobe Caslon pro; which is just a newer version of it, but still very similar. "when in doubt use caslon" this was a quote i found that i thought was pretty cool, it reminded me of something Adrienne would say about Helvetica. widely used font and even used in the Declaration of independence, it shortly fell in and out of prevalence. but still a very readable face, and very standard for business documents and prints.
next i went with Gill sans; by Eric Gill purposely designed for readability and legible face. first used on rail way signs. Gill sans is also on that when in doubt you can turn to very readable and popular choice for prints and large material.

Typeface Timeline

Timeline

Typography eval

 A Bicycle; this design caught my eye pretty quickly. Not only the handwritten script that the typeface is in but the font is part of the object, the font is the object. I was kind of glad not to find the piece with it saying bicycle. I feel having a random name, Megan Elton, as the type in this piece gives it character and uniqueness.

While looking for a design to use I was trying to find two things; a handwritten flow/ script that was organic in nature but bold. Having a vintage look defiantly helped my choice. The second element I was looking for was something that was not like any other piece on google. so that ruled out anything boring! The bold line makes it easy to read while the handwritten script gives it a nice flow also helping to be legible.

It turns out there is a website, ADOBE, for this font specifically. I was really surprised when I clicked the image to go to the website. Founded by a fellow named Juri Zaech in 2010. HE is a Swiss Art Director, currently living and working in Paris, France. Looking at all the other names and words he has used this font with; not all of the designs are as compositionally great as this one. Some of them the letters are not completely connected; however they are easily readable and unique.

I think the simplicity and vintage looking is was drawn me to this design even without the object of the bicycle; the typeface is a cursive handwritten look with a little bit of structure and boldness of the capital letters and a sweet gentle flow into the rest of the letters.